Helpful printing terminology
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A/W - an abbreviation for Artwork.
Acetate - a transparent sheet placed over artwork allowing the
artist to write instructions or indicate where second color is to be placed.
See Overlay.
Air - an amount of white space in a layout.
Align - to line up typeset or other graphic material as specified,
using a base or vertical line as the reference point.
Anti-aliasing - The rendering of hard-edged objects so they blend
smoothly into the background. A technique for merging object-oriented art
into bitmaps.
Apron - additional white space allowed in the margins of text
and illustrations when forming a foldout.
Art paper - a smooth coated paper obtained by adding a coating
of china clay compound on one or both sides of the paper.
Artwork - A general term used to describe photographs, drawings,
paintings, hand lettering, and the like prepared to illustrate printed
matter.
Ascender - any part of a lower case letter extending above the
x-height. For example, the upper half of the vertical in the letters b
or h.
ASCII - American Standard Code for Information Interchange. A
standard format for representing digital information in 8-bit pieces.
Authors Alterations - changes made to the copy by the author
after typesetting but not including those made as a result of errors in
keying in the copy.
Autoflow - in some computer applications, the ability to flow
text automatically from one page to another, or one column to another.
Backing up - to print the second side of printed sheet. Also,
to make a duplicate of a computer file as a precaution against losing the
original.
Back matter - also known as end matter
Banding - A visible stair-stepping of shades in a gradient.
Bank - a lightweight writing paper.
Banner - a large headline or title extending across the full
page width.
Bar code - a pattern of vertical lines of varying thickness identifying
details of a product, conforming to the Universal Product Code (UPC).
Base artwork - artwork requiring additional components such as
halftones or line drawings to be added before the reproduction stage.
Base film - the basic material for contact film in plate making
for photomechanical reproduction, to which film positives are stripped.
Baseline - the line on which the bases of capital letters sit.
Bezier curves - In object-oriented programs, (such as Freehand,
Illustrator, or Photoshop) a curve whose shape is defined by points set
along its arc.
BF - abbreviation for bold face.
Bibliography - list of publications providing reference material
on a particular subject, usually included in the end matter of a book.
Binding - the various methods used to secure loose leaves or
sections in a book; eg saddle-stitch, perfect bound.
Bitmapped - An image formed (or appearing to be formed) by a
rectangular grid of pixels. The computer assigns a value to each pixel,
from one bit of information (black or white), to as much as 24 or 30 bits
per pixel for full color images. Also used to refer to an image that has
too low of a resolution or line screen for the output resolution ("That
image looks bitmapped."; line art scanned at 72dpi when it is to be printed
at 2540dpi will be very coarsely bitmapped).
Bitmapped font - a font made up of bitmapped letters, characterized
by jagged edges, as opposed to the smooth edges of an outline font.
Blanket - a sheet made of rexine or rubber that covers the impression
cylinder of a press.
Blanket cylinder - the cylinder via which the inked litho plate
transfers the image to the paper. The cylinder is covered with a rubber
sheet which prevents wear to the litho plate coming into contact with the
paper.
Bleed - layout, type or pictures that extend 1/8" beyond the
trim marks on a page. Illustrations that spread to the edge of the paper
without margins are referred to as 'bled off'.
Blind emboss - a raised impression made without using ink or
foil.
Blind folio - page number counted for reference or identification
but not printed on the page itself.
Blow up - an enlargement, most frequently of a graphic image
or photograph.
Blurb - a short description or commentary of a book or author
on a book jacket.
Blue line proof - a proof made from the actual printing plates,
so-called because of its blue color. A chance to get one more look at a
printing job before it goes to the press.
Board - paper of more than 200gsm.
Body - the main text of the work but not including headlines.
Bold type - type with a heavier darker appearance. Most typefaces
have a bold face.
Bond - a sized finished writing paper of 50gsm or more. Can also
be used for printing upon.
Border - a continuous decorative design or rule surrounding the
matter on the page.
Box - a section of text marked off by rules or white space and
presented separately from the main text and illustrations. Longer boxed
sections in magazines are sometimes referred to as sidebars.
Bronzing - an effect produced by dusting wet ink after printing
with a metallic powder.
Bullet - a large dot preceding text to add emphasis.
Calibration bars - On a negative, proof, or printed piece, a
strip of tones used to check printing quality.
Caliper - the thickness of sheet of paper or board expressed
in microns (millionths of a metre). Also the name of the tool used to make
the measurement.
Camera ready - artwork or pasted up material that is ready for
reproduction.
Cap line - an imaginary line across the top of capital letters.
The distance from the cap line to the baseline is the cap size.
Caps - (or "all caps") an abbreviation for capital letters.
Caps and small caps - a style of type that shows capital letters
used in the normal way while the body copy is set in capital letters which
are of a slightly smaller size.
Caption - Also called a cut line. The line or lines of text that
refer to information identifying a picture or illustration.
Carbonless - paper coated with chemicals and dye which will produce
copies without carbon paper. Also referred to as NCR (No Carbon Required).
Caret marks - an indication to the printer of an omission in
the copy indicated as ( ) showing the insertion.
Case bound - a hardback book made with stiff outer covers. Cases
are usually covered with cloth, vinyl or leather.
Cast coated - art paper with a exceptionally glossy coated finish
usually on one side only.
Cellulose acetate - plastic sheet material, usually transparent
or translucent, available clear or colored and with a shiny or matte finish;
used as the basis of artwork and overlays, and is the base material of
some photographic film.
Chalking - a powdering effect left on the surface of the paper
after the ink has failed to dry satisfactorily due to a fault in printing.
Choke - a method of altering the thickness of a shape by overexposure
in processing or by means of a built-in option in some computer applications.
Chromolin - a fast proofing system which uses powder as opposed
to ink.
Close up - a proof correction mark to reduce the amount of space
between characters or words indicated as (').
CMYK - cyan, yellow, magenta, black. The subtractive primaries,
or
process colors, used in color printing. Black (K) is usually added to enhance
color and to print a true black. See subtractive primaries, four color
process.
Coated - printing papers which after making have had a surface
coating with clay etc, to give a smoother, more even finish with greater
opacity.
Collate - to gather separate sections or leaves of a book together
in the correct order for binding.
Color correction - The process of adjusting an image to compensate
for scanner deficiencies or for the characteristics of the output device.
Color proof - A representation of what the final printed composition
will look like. The resolution and quality of different types of color
can vary greatly.
Color separations - The division of an image into its component
colors for printing. Each color separation is a piece of negative or positive
film. Four color or process separations result in 4 pieces of film (CMYK);
Spot color separations result in 1 piece of film for each spot color.
Color transparency - A photographic image transparent film used
as artwork. 35 mm, 4"x5" and 8"x10" formats are commonly used.
Column rule - a light faced vertical rule used to separate columns
of type.
Composition - The assembling of characters into words, lines,
and paragraphs of text or body matter type for reproduction by printing.
Concertina fold - a method of folding in which each fold opens
in the opposite direction to its neighbor, giving a concertina or pleated
effect.
Condensed - a style of typeface in which the characters have
a vertically elongated appearance.
Continuous tone - an image in which the subject has continuous
shades of color or gray without being broken up by dots. Continuous tones
cannot be reproduced in that form for printing but must be screened to
translate the image into dots.
Contrast - the relationship between the lightest and darkest
areas of an image.
Copy - The text to be printed.
Crop marks - lines printed showing the dimensions of the final
printed page. These marks are used for final trimming.
Cropping - the elimination of parts of a photograph or other
original that are not required to be printed. Cropping allows the remaining
parts of the image to be enlarged to fill the space.
Cursive - used to describe typefaces that resemble written script.
Cut flush - a method of trimming a book after the cover has been
attached to the pages.
Cut line - also called a caption. The line or lines of text that
refer to information identifying a picture or illustration.
Cutout - a halftone where the background has been removed to
produce a silhouette.
Dagger and double dagger - symbols used mainly as reference marks
for footnotes.
Dampening - a necessary process in lithography of dampening the
printing plate to prevent ink from spreading.
Dark field illumination - a method of checking the quality of
halftone dots on film by viewing them in angled light against a dark background.
Dash - Sometimes called an ³em² dash. A horizontal
rule used for punctuation.
DCS - Desktop Color Separation. A file format which creates
five PostScript files for each color image.
Deep-etch halftone - a halftone image from which unwanted screen
dots have been removed, so that areas of plain paper will be left on the
printed sheet.
Densitometer - A device sensitive to the density of light transmitted
or reflected by paper or film. Used to check the accuracy, quality, and
consistency of output.
Density - The degree of opacity of a photographic image on paper
or film.
Descender - any part of a lower case letter that extends below
the x-height, as in the case of y and j.
Die - a hardened steel engraving stamp used to print an inked
image. Used in the production of good quality letter headings.
Die Cutting - The process of using sharp steel rules to cut special
shapes into printed sheets.
Digital - Files for printing that are produced on the computer.
Disk Operating System (DOS) - software for computer systems with
disk drives which supervises and controls the running of programs. The
operating system is 'booted' into the computer from disk by a small program
which permanently resides in the memory. Common operating systems include
MS-DOS, PC-DOS (IBM's version of MS-DOS), CP/M (an operating system for
older, 8-bit computers), Unix and BOS.
Display type - larger type used for headings etc. Normally about
18 point or larger.
Dithering - The process of specifying color to adjacent pixels
in order to simulate a third color in a bitmapped image. This technique
is generally used when a full range of colors is not available.
Dmax - The highest level of density on a film negative.
Dot gain - A printing defect in which dots print larger than
intended, causing darker colors or tones; due to the spreading of ink on
stock. The more absorbent the stock, the more dot gain. Can vary by type
of ink as well.
Dot matrix printer - a printer in which each character is formed
from a matrix of dots. They are normally impact systems, ie a wire is fired
at a ribbon in order to leave an inked dot on the page, but thermal and
electro-erosion systems are also used.
DPI - Dots per inch. A measure of output resolution produced
by printers, image setters, or monitors.
Double page spread - two facing pages of newspaper or magazine
where the textual material on the left hand side continues across to the
right hand side. Abbreviated to DPS.
Downloadable fonts - type faces which can be stored on a disk
and then downloaded to the printer when required for printing. These are,
by definition, bit-mapped fonts and, therefore, fixed in size and style.
Drawn on - a method of binding a paper cover to a book by drawing
the cover on and gluing to the back of the book.
Drop cap - a large initial letter at the start of the text that
drops into the line or lines of text below.
Dry transfer (lettering) - Characters, drawings, etc, that can
be transferred to the artwork by rubbing them off the back of the transfer
sheet. Best known is Letterset.
Dummy - a sketch of a page showing the position of text and illustrations
and giving general instructions.
Dye transfer - a photographic color print using special coated
papers to produce a full color image. Can serve as an inexpensive proof.
Electronic publishing - a generic term for the distribution of
information which is stored, transmitted and reproduced electronically.
Teletext and Videotext are two examples of this technology in its purest
form, ie no paper.. Desktop publishing forms just one part of the electronic
publishing market.
Elliptical dot - A type of halftone screen dot with an elliptical
rather than circular shape, which sometimes produces better tonal gradations.
Em - a fixed space equal in size to the chosen point size. It
gets its name from the letter M which originally was as wide as the type
size.
Em dash - a dash used in punctuation the length of one em.
Embossing - A process performed after printing to stamp a raised
(or depressed) image into the surface of paper, using engraved metal embossing
dies, extreme pressure, and heat. Embossing styles include blind, deboss
and foil-embossed.
Emulsion - The coating of light-sensitive material on a piece
of film.
En dash - a dash approximately half the width of an em dash.
En - a fixed space that is half as wide as an em space.
End papers - the four page leaves at the front and end of a book
which are pasted to the insides of the front and back covers (boards).
EPS - Encapsulated PostScript. A file format used to transfer
PostScript image information from one program to another. The preferred
file format for saving images, as it is resolution independent, as opposed
to TIFF.
Estimate - A price provided to a customer, based on the specifications
outlined on the estimate form. It is normally sent prior to entry of an
order and prices may change if the order specifications are not the same
as the estimate specifications.
Expanded type - a typeface with a slightly wider body giving
a flatter appearance.
Face - an abbreviation for typeface referring to a family in
a given style.
Filler - extra material used to complete a column or page, usually
of little importance.
Film negative - A piece of film with a reversed image, in which
dark areas appear clear or white, and vice versa.
Flag - the designed title of a newspaper as it appears at the
top of page one.
Floppy disk - (see disk)
Flush left - copy aligned along the left margin.
Flush right - copy aligned along the right margin.
Flyer - an inexpensively produced circular used for promotional
distribution.
Foil Stamping -The process of applying a thin film of colored
foil to paper for decorative purposes.
Font - or typeface. A complete set of characters in a
typeface.
Four color process - The four basic colors of ink (CMYK‹yellow,
magenta, cyan, and black) which reproduce full-color photographs or art.
French fold - a sheet which has been printed on one side only
and then folded with two right angle folds to form a four page uncut section.
Full measure - a line of type set to the entire line length.
Galley proof - proofs taken from the galleys before being made
up into pages.
Gatefold - an oversize page where both sides fold into the gutter
in overlapping layers. Used to accommodate maps into books.
Gathering - the operation of inserting the printed pages, sections
or signatures of a book in the correct order for binding.
Gothic - typefaces with no serifs and broad even strokes.
Gradated screen - A smooth transition between black and white,
one color and another, or color and the lack of it.
Grayscale - a range of luminance values for evaluating shading
through white to black. Also, a term used when referring to a black and
white photograph.
Greeking - a software device where areas of gray are used to
simulate lines of text.
Grid - A systematic division of a page into areas to enable designers
to ensure consistency. The grid acts as a measuring guide and shows text,
illustrations and trim sizes.
GSM - Grams per square metre. The unit of measurement for paper
weight.
Guard - a narrow strip of paper or linen pasted to a single leaf
to allow sewing into a section for binding.
Gutter - the central blank area between left and right pages.
Hairline rule - the thinnest rule that can be printed. Hairline
rules do not print well. Half-point rules are strongly recommended.
Hairlines - the thinnest of the strokes in a typeface.
Half up - artwork one and a half times the size which it will
be reproduced.
Halftone - an illustration reproduced by breaking down the original
tone into a pattern of dots of varying size. Light areas have small dots
and darker areas or shadows have larger dots. Simulating a continuous tone
photograph using dots.
Halftone screen - Traditionally, a glass plate or film placed
between the original photograph and the film to be exposed. The screen
carries a network of parallel lines. The number of lines to the inch controls
the coarseness of the final dot formation. The screen used depends on the
printing process and the paper to be used, the higher the quality the more
lines can be used.
Hanging punctuation - punctuation that is allowed to fall outside
the margins instead of staying within the measure of the text. This is
now seldom used in desktop publishing.
Hard disk - a rigid disk sealed inside an airtight transport
mechanism. Information stored may be accessed more rapidly than on floppy
disks and far greater amounts of data may be stored.
Hardback - a case bound book with a separate stiff board cover.
Head - the larger bold text at the top of a page.
Helvetica - a sans serif typeface.
Hickies - a dust particle sticking to the printing plate or blanket
which appears on the printed sheet as a dark spot surrounded by an halo.
Highlight - the lightest area in a photograph or illustration.
Icons - pictorial images used on screen to indicate utility functions,
files, folders or applications software. The icons are generally activated
by an on-screen pointer controlled by a mouse or trackball.
Image setter - A device used to output a computer image or composition
at high resolution onto photographic paper or film.
Imposition - refers to the arrangement of pages on a printed
sheet, which when the sheet is finally printed on both sides, folded and
trimmed, will place the pages in their correct order.
Imprint - the name and place of the publisher and printer required
by law if a publication is to be published. Sometimes accompanied by codes
indicating the quantity printed, month/year of printing and an internal
control number.
Insert - an instruction to the printer for the inclusion of additional
copy.
ISBN - International Standard Book Number. A reference number
given to every published work. Usually found on the back of the title page.
Italic - type with sloping letters.
Ivory board - a smooth high white board used for business cards
etc.
Justify - the alignment of text along a margin or both margins.
This is achieved by adjusting the spacing between the words and characters
as necessary so that each line of text finishes at the same point.
Keep standing - to hold type or plates ready for reprints.
Kerning - the adjustment of spacing between certain letter pairs,
A and V for example, to obtain a more pleasing appearance.
Keyline - an outline drawn or set on artwork showing the size
and position of an illustration or halftone.
Kilobyte (K, KB) - 1024 bytes, a binary 1,000.
Knockout - A shape or object printed by eliminating (knocking
out) all background colors. Contrast to overprinting.
Kraft paper - a tough brown paper used for packing.
Laid - paper with a watermark pattern showing the wire marks
used in the paper making process. Usually used for high quality stationery.
Laminate - a thin transparent plastic coating applied to paper
or board to provide protection and give it a glossy finish.
LAN - Local Area Network. A group of connected computers in a
relatively small area that share access to printers and other peripheral
devices.
Landscape - work in which the width used is greater than the
height. Also used to indicate the orientation of tables or illustrations
which are printed 'sideways'. See portrait.
Laser printer (see also Page printer) - a high quality image
printing system using a laser beam to produce an image on a photosensitive
drum. The image is transferred on to paper by a conventional xerographic
printing process.
Lateral reversal - a positive or negative image transposed from
left to right as in a mirror reflection of the original.
Layout - a sketch of a page showing the position of text and
illustrations and giving general instructions. More commonly referred to
as ³layout dummy² or ³dummy.²
Lead or leading - Space added between lines of type to space
out text and provide visual separation of the lines. Measured in points
or fractions thereof. Named after the strips of lead which used to be inserted
between lines of metal type.
Legend - the descriptive matter printed below an illustration,
mostly referred to as a cut line or caption. Also an explanation of signs
or symbols used in timetables or maps.
Letterset - a proprietary name for rub-down or dry transfer lettering
used in preparing artwork.
Letterpress - a relief printing process in which a raised image
is inked to produce an impression; the impression is then transferred by
placing paper against image and applying pressure.
Letterset - a printing process combining offset printing with
a letterpress relief printing plate.
Letter spacing - the addition of space between the letters of
words to increase the line-length to a required width or to improve the
appearance of a line.
Library picture - a picture taken from an existing library and
not specially commissioned. Also referred to as ³clipart.²
Ligature - letters which are joined together as a single unit
of type such as oe and fi.
Lightface - type having finer strokes than the medium typeface.
Not used as frequently as medium.
Line Copy - Any copy that is solid black with no gradations in
tone and is suitable for reproduction without using a halftone screen.
Linen tester - a magnifying glass designed for checking the dot
image of a halftone.
Lines per inch (lpi) - a measure of the frequency of a halftone
screen (usually ranging from 55-200). 150 lpi is the standard printing
resolution. Fewer lines per inch are often used for printing on newsprint
or low quality paper.
Lining figures - numerals that align on the baseline and at the
top.
Linotype - manufacturers of a range of high resolution phototypesetting
machines such as the 100, 202, 300 and 500. The 100, 300 and 500 series
are capable of processing PostScript files through an external RIP and
typesetting desktop publishing files direct from disk at 1270dpi and beyond.
Lithography - a printing process based on the principle of the
natural aversion of water to grease. The photographically prepared printing
plate when being made is treated chemically so that the image will accept
ink and reject water.
Logo - short for logotype. A word or combination of letters set
as a single unit. Also used to denote a specially styled company name designed
as part of a corporate image.
Look-up table (LUT) - The table of colors a computer can display
at a given time. The computer uses the table to approximate the desired
color from the range it has available.
Loose leaf - a method of binding which allows the insertion and
removal of pages for continuous updating.
Lower case - the small letters in a font of type.
Luminosity - A value corresponding to the brightness of color.
Machine glazed (MG) - paper with a high gloss finish on one side
only.
Macro - a series of instructions which would normally be issued
one at a time on the keyboard to control a program. A macro facility allows
them to be stored and issued automatically by a single keystroke.
Magnetic ink - a magnetized ink that can be read both by humans
and by electronic machines. Used in check printing.
Making ready - the time spent in making ready the level of the
printing surface by packing out under the form or around the impression
cylinder.
Manila - A tough brown paper used to produce stationery and
wrapping paper.
Manuscript (MS) - the original written or typewritten work of
an author submitted for publication.
Margins - the non printing areas of page.
Mark up - copy prepared for a compositor setting out in detail
all the typesetting instructions.
Mask - Traditionally, opaque material or masking tape used to
block-off an area of the artwork; the inactive area of a bitmapped image
which will not respond to changes.
Masthead - details of publisher and editorial staff usually printed
on the contents page.
Matt art - a coated printing paper with a dull surface.
Measure - denotes column width, expressed in picas.
Mechanical binding - a method of binding which secures pre-trimmed
leaves by the insertion of wire or plastic spirals through holes drilled
in the binding edge.
Megabyte (M, MB) - one million bytes.
Memory - the part of the computer which stores information for
immediate access. Nowadays this consists exclusively of RAM, random access
memory, which holds the applications software and data or ROM, read only
memory, which holds permanent information such as the DOS bootstrap routines.
Memory size is expressed in K or M.
Menu-driven - programs which allow the user to request functions
by choosing from a list of options.
Metallic ink - printing inks which produce an effect gold, silver,
bronze or metallic colors.
MG (Machine glazed) - paper with a high gloss finish on one side
only.
Mock-up - or layout dummy. The rough visual of a publication
or design.
Modem (Modulator Demodulator) - a device for converting digital
data into audio signals and back again. Primarily used for transmitting
data between computers over telephone lines.
Modern - refers to type styles introduced towards the end of
the 19th century. Times roman is a good example of modern type.
Moiré pattern - the result of superimposing half-tone screens
at the wrong angle thereby giving a chequered effect on the printed half-tone.
Monitor calibration - The process of correcting the color settings
of a monitor to match selected colors of printed output.
Monochrome - A black and white display with no gray tones.
Monospace - a font in which all characters occupy the same amount
of horizontal width regardless of the character.
Montage - a single image formed from the assembling of several
images.
Mouse - a handheld pointing device using either mechanical motion
or special optical techniques to convert the movement of the user's hand
into movements of the cursor on the screen. Generally fitted with one,
two or three buttons which can control specific software functions.
MS (Manuscript) - the original written or typewritten work of
an author submitted for publication.
Negatives - Having or reproducing the light parts of the original
subject as dark areas and the dark parts as light areas. The negatives
are used to create a blueline.
Newsprint - Unsized, low quality, absorbent paper used for printing
newspapers.
Nipping - a stage in book binding where after sewing the sheets
are pressed to expel air.
Object-oriented - A type of drawing that defines an image mathematically
rather than as pixels in a bitmap (vector-based as opposed to rasterized).
Oblique stroke - (/)
Offprint - a run-on or reprint of an article first published
in a magazine or journal.
Offset Plates - A method in which the plate or cylinder transfers
an ink image to an offset or transfer roller, which then transfers the
image to stock.
Oldstyle (US) - a style of type characterized by stressed strokes
and triangular serifs. An example of an oldstyle face is Garamond.
Onion skin - a translucent lightweight paper used in air mail
stationery.
Opacity - term used to describe the degree to which paper will
show print through.
Optical center - a point above the true centre of the page which
will not appear 'low' as the geometric centre does.
Orphan - line of type on its own at the top or bottom of a page.
OU Red - PMS 200 or 201. (See Pantone Matching System) A dark
scarlet red. 201 is more maroon than 200.
Outline - a typeface in which the characters are formed with
only the outline defined rather than from solid strokes.
Output - Computer image transferred to color proof, paper, film,
or temporary plate material by an imagesetter device.
Overlay - a transparent sheet used in the preparation of multi-color
artwork showing the color breakdown.
Overprinting - printing over an area already printed. Contrast
with knockout.
Overs - additional paper required to compensate for spoilage
in printing. Also used to refer to a quantity produced above the number
of copies ordered.
Overstrike - a method used in word processing to produce a character
not in the typeface by superimposing two separate characters, eg $ using
s and l.
Ozalid - a trade name to describe a method of copying page proofs
from paper or film.
Page proof - Initial impression of a page pulled for checking
purposes before the job is sent to the image assembly department.
PageMaker - a common desktop publishing software.
Pagination - the numbering of pages in a book.
Pantone Matching System - a registered name for an ink color
matching system, usually abbreviated PMS.
Paragraph mark - a type symbol used to denote the start of a
paragraph.
Parallel fold - a method of folding; eg two parallel folds will
produce a six page sheet.
Paste up - the various elements of a layout mounted in position
on pasteboard to form camera-ready artwork. Now seldom used in the era
of desktop publishing.
Perfect binding -An inexpensive bookbinding technique in which
the pages are glued rather than sewn to the cover and used primarily for
paperbacks, small manuals, phone books, etc.
Perfector - a printing press which prints both sides of the paper
at one pass through the machine.
Pi fonts - characters not usually included in a font, but which
are added specially. Examples of these are timetable symbols and mathematical
signs.
Pica - a printing industry unit of measurement. There are 12
points to a pica. Originally, one pica was approximately 0.166in. Now,
in the era of computerization, a pica is 1/6 of an inch.
Picking - the effect of ink being too tacky and lifting fibers
out of the paper. Shows up as small white dots on areas of solid color.
Pigment - Particles that absorb and reflect light and appear
colored to our eyes; the substance that gives ink its color.
Pixel - The smallest distinct unit of a bitmapped image displayed
on a screen.
PMS - Pantone Matching System. A commonly used system for identifying
specific ink colors.
Point - In measuring a paper¹s caliper, one point equals
a thousandth of an inch. In typography, it is the smallest unit of measurement
used principally for designating type size, one point approximating 1Ž72
of an inch and 12 points equaling one pica.
Portrait - an upright image or page where the height is greater
than the width.
Positive - a true photographic image of the original made on
paper or film.
Posterization - the deliberate constraint of a gradation into
visible steps as a special effect.
PostScript - a page description language developed by Adobe Systems.
Widely supported by both hardware and software vendors it represents the
current 'standard' in the market.
Press proof - a copy obtained from inked type, plate, block or
screen for checking purposes; a reasonably accurate sample of how a finished
piece is intended to look. Also, to check for consistency and accuracy.
Primary colors - cyan, magenta and yellow. These three colors
when mixed together with black will produce a reasonable reproduction of
all other colors.
Process colors - See four color process.
Production coordinator - A person who follows the print job through
every step of the process and in general acts as a liaison between Printing
Services and the customer.
Progressives - color proofs taken at each stage of printing showing
each color printed singly and then superimposed on the preceding color.
Proofreading - To read and mark typesetting corrections in written
matter.
Proofreading marks - a standard set of signs and symbols used
in copy preparation and to indicate corrections on proofs. Marks are placed
both in the text and in the margin with a line connecting them.
Proportional spacing - a method of spacing whereby each character is spaced to accommodate the varying widths of letters or figures,
so increasing readability. Books and magazines are set proportionally spaced,
typewritten documents are generally monospaced.
QuarkXpress - The industry standard typesetting and page layout
program. Highly recommended.
Quire - 1/20th of a ream (25 sheets).
Rag paper - high quality stationery made from cotton rags.
Ragged left/right - successive lines of type which are of unequal
length and which are aligned at either the right or left hand column.
Ragged Right - Typesetting style that is characterized by lines
that end in unequal length, usually lined up flush on one side or the other
example flush left/ragged right.
Rasterization - The process of converting mathematical and digital
information (vector commands) into a series of dots by an output device.
Raster image processor (RIP) - the hardware engine which calculates
the bit-mapped image of text and graphics from a series of instructions.
Most RIPs operate on PostScript.
Ream - 500 sheets of paper.
Recto -A right hand book page (usually odd numbered), more significant
than the reverse side, which is called the verso.
Registration marks - small cross-hairs on film used in the alignment
of negatives.
Register - the correct positioning of an image especially when
printing one color on another.
Reflective art - Artwork prepared so that it may be photographed
or input into a computer by scanner.
Reflective densitometer - Instrument used to measure the density
on paper.
Resolution - the measurement used in typesetting to express quality
of output. Measured in dots per inch, the greater the number of dots, the
more smoother and cleaner appearance the character/image will have. Currently
laser printers print at 300-1,200dpi. Imagsetters usually print at 1,270-5,080
dpi.
Rest in proportion (RIP) - an instruction when giving sizes to
artwork or photographs that other parts of the artwork are to be enlarged
or reduced in proportion.
Retouching - a means of altering artwork or color separations
to correct faults or enhance the image.
Reverse out - to reproduce as a white image out of a solid background.
Revise - indicates the stages at which corrections have been
incorporated from earlier proofs and new proofs submitted. Eg First revise,
second revise.
RGB - red, green, blue. The additive primary colors used for
computer monitor displays; also a color model. Cannot be used for printing.
All RGB files must be changed to CMYK to be printed.
Right reading - a positive or negative which reads from left
to right.
Roman - type which has vertical stems as distinct from italics
or oblique which are set at angles.
Rosette - The pattern created when all four color halftone screens
are placed at the traditional angles.
Rotary press - a web or reel fed printing press which uses a
curved printing plate mounted on the plate cylinder.
Rough - a preliminary sketch of a proposed design (see also,
³Dummy² and ³Layout dummy.²
Royal - a size of printing paper 20in x 25in (508 x 635mm).
Ruler - rulers displayed on the screen that show measures in inches,
picas or millimeters.
Runaround (see also Text wrap) - the ability within a program
to run text around a graphic image within a document, without the need
to adjust each line manually.
Running head - a line of type at the top of a page which repeats
a heading.
S/S (Same size) - an instruction to reproduce to the same size
as the original.
Saddle stitching - a method of binding where the folded pages
are stitched through the spine from the outside, using wire staples. Usually
limited to 64 pages size.
Sans serif - a typeface that has no serifs (small strokes at
the end of main stroke of the character). Helvetica, Geneva, and Arial
are examples of sans-serif fonts.
Saturation - the amount of gray in a color. The higher the gray
content, the lower the saturation.
Scale - the means within a program to reduce or enlarge the amount
of space an image will occupy. Some programs maintain the aspect ratio
between width and height whilst scaling, thereby avoiding distortion.
Scaling - a means of calculating the amount of enlargement or
reduction necessary to accommodate a photograph within the area of a design.
Scanner - a digitizing device using light sensitivity to translate
a picture or typed text into a pattern of dots which can be understood
and stored by a computer.
Scanning - Using a scanner to digitize images to be manipulated,
output or stored on a computer.
Screen angles - the angles used to offset the different films
in process color separations. Proper screen angles are critical to minimize
moiré patterns.
Screen frequency - the number of lines or dots per inch on a
halftone screen.
Section - a printed sheet folded to make a multiple of pages.
Security paper - paper incorporating special features (dyes,
watermarks etc) for use on checks.
Serif - a small cross stroke at the end of the main stroke of
the letter.
Set size - the width of the type body of a given point size.
Set solid - type set without leading (line spacing) between the
lines. Type is often set with extra space; eg 9 point set on 10 point.
Set off - the accidental transfer of the printed image from one
sheet to the back of another.
Sheet - a single piece of paper. In poster work refers to the
number of Double Crown sets in a full size poster.
Sheet fed - a printing press which prints single sheets of paper,
not reels.
Sheetwise - a method of printing a section. Half the pages from
a section are imposed and printed. The remaining half of the pages are
then printed on the other side of the sheet.
Show-through - see opacity.
Side stabbed or stitched - the folded sections of a book are
stabbed through with wire staples at the binding edge, prior to the covers
being drawn on.
Side heading - a subheading set flush into the text at the left
edge.
Sidebar - a vertical bar positioned usually on the right hand
side of the screen.
Signature - a letter or figure printed on the first page of each
section of a book and used as a guide when collating and binding.
Sixteen sheet - a poster size measuring 120in x 80in (3050mm
x 2030mm).
Size - a solution based on starch or casein which is added to
the paper to reduce ink absorbency.
Slurring - a smearing of the image, caused by paper slipping
during the impression stage.
Small caps - a set of capital letters which are smaller than standard
and are equal in size to the lower case letters for that type size.
Snap-to (guide or rules) - a WYSIWYG program feature for accurately
aligning text or graphics. The effect is exercised by various non-printing
guidelines such as column guides, margin guides which automatically places
the text or graphics in the correct position flush to the column guide
when activated by the mouse. The feature is optional and can be turned
off.
Soft back/cover - a book bound with a paper back cover.
Soft dot - a type of dot in a halftone screen whose edge is not
smoothly circular. This can create a fuzzier image. Contrast with hard
dot.
Soft or discretionary hyphen - a specially coded hyphen which
is only displayed when formatting of the hyphenated word puts it at the
end of a line.
Spell check - a facility contained in certain word processing
and page makeup programs to enable a spelling error check to be carried
out. Should be used as an adjunct to proofreading, not a replacement of
it.
Spine - the binding edge at the back of a book.
Spot Color - A second color, usually in addition to black,
to add color to your printed piece. The ink is usually Pantone Matching
System (PMS) consisting of named or numbered colors. PMS is generally accepted
throughout the printing and graphic arts industry as the standard.
SRA - a paper size in the series of ISO international paper sizes
slightly larger than the A series allowing the printer extra space to bleed.
Stat - Photostat copy.
Stem - the main vertical stroke making up a type character.
Stet - used in proof correction work to cancel a previous correction.
From the Latin; 'let it stand'.
Strap - a subheading used above the main headline in a newspaper
article.
Strawboard - a thicker board made from straw pulp, used in bookwork
and in the making of envelopes and cartons. Not suitable for printing.
Strike-through - the effect of ink soaking through the printed
sheet.
Stripping - the preparation and assembling of film prior to plate
making.
Style sheet - a collection of tags specifying page layout styles,
paragraph settings and type specifications which can be set up by the user
and saved for use in other documents.
Subscript - the small characters set below the normal letters
or figures.
Subtractive primaries - The inks (cyan, magenta, and yellow)
used in process-color printing to create different colors. In contrast
to additive primaries, these produce darker colors when combined.
Supercalendered paper - a smooth finished paper with a polished
appearance, produced by rolling the paper between calendars. Examples of
this are high gloss and art papers.
Superscript - the small characters set above the normal letters
or figures.
Surprint (US) - (see Overprinting) printing over a previously
printed area of either text or graphics.
Swash letters - italic characters with extra flourishes used
at the beginning of chapters.
Swatch - a color sample.
Tabloid - 11² x 17² - a page half the size of a broadsheet,
or twice the size of a sheet of standard typing paper.
Tabular setting - text set in columns such as timetables.
Tags - the various formats which make up a style sheet- paragraph
settings, margins and columns, page layouts, hyphenation and justification,
widow and orphan control and automatic section numbering.
Template - a standard layout usually containing basic details
of the page dimensions.
Text wrap - see Runaround.
Text - the written or printed material which forms the main body
of a publication.
Text type - typefaces used for the main text of written material.
Generally no larger than 14 point in size.
Thin space - the thinnest space normally used to separate words.
Thirty two sheet - a poster size measuring 120in x 160in (3048mm
x 4064mm).
Threaded or chained (US) - see Pipelining.
Thumbnails - the first ideas or sketches of a designer noted down for
future reference.
TIFF - a common format for scanned photographs, generally associated
with grayscale photos or bitmap line art.
Tint - the effect of adding white to a solid color or of screening
a solid area.
Tip in - the separate insertion of a single page into a book
either during or after binding by pasting one edge.
Tone line process - the process of producing line art from a
continuous tone original.
Toolbox - an on screen mouse operated facility that allows the
user to choose from a selection of 'tools' to create simple geometric shapes-
lines, boxes, circles etc. and to add fill patterns.
Transmissive densitometer - Instrument used to measure the coverage
of exposed film.
Transparency - a full color photographically produced image on
transparent film.
Trapping - a prepress technique which allows for variation in
registration during the press run. This is done primarily by allowing an
overlap between abutting colors.
Trash can (US) - the icon selected for the deleting of files
or objects.
Trim - the cutting of the finished product to the correct size.
Marks are incorporated on the printed sheet to show where the trimming
is to be made.
Twin wire - paper which has an identical smooth finish on both
sides.
Typeface - A complete set of characters forming a family in a
particular design or style.
Typescript - a typed manuscript.
Typo (US) - an abbreviation for typographical error. An error
in the typeset copy.
Typographer - a specialist in the design of printed matter, and
in particular the art of typography.
Typography - the design and planning of printed matter using
type.
U & lc - an abbreviation for UPPER and lower case.
UCR - Under color Removal. A technique for reducing the amount
of magenta, yellow, and cyan in neutral areas and replacing them with an
appropriate amount of black.
Universal Copyright Convention (UCC) - gives protection to authors
or originators of text, photographs or illustrations etc, to prevent use
without permission or acknowledgment. The publication should carry the
copyright mark, the name of the originator and the year of publication.
Varnishing - a finishing process whereby a transparent varnish
is applied over the printed sheet to produce a glossy finish.
Vellum - the treated skin of a calf used as a writing material.
The name is also used to describe a thick creamy book paper.
Vertical justification - the ability to adjust the interline spacing
(leading) and manipulation of text in fine increments to make columns and
pages end at the same point on a page.
Vignette - a small illustration in a book not enclosed in a definite
border.
Watermark - an impression incorporated in the paper making process
showing the name of the paper and/or the company logo.
Web - a continuous roll of printing paper used on web-fed presses.
Weight - the degree of boldness or thickness of a letter or font.
WF - an abbreviation for 'wrong fount'. Used when correcting
proofs to indicate where a character is in the wrong typeface.
Widow - a single word left on the last line of a paragraph which
falls at the top of a page.
Window - A solid black area in a paste up or electronic document
where a photograph or line art will be inserted in the stripping department.
Wire - the wire mesh used at the wet end of the paper making
process. The wire determines the textures of the paper.
Wire stitching - see saddle or side stitching.
Wood free paper - made from chemical pulp only with size added.
Supplied calendared or supercalendered.
Word break - the division of a word at the end of a line.
Word wrap - in word processing, the automatic adjustment of the
number of words on a line of text to match the margin settings. The carriage
returns set up by this method are termed "soft", as against "hard" carriage
returns resulting from the return key being pressed.
Work and turn - a method of printing where pages are imposed
in one form or assembled on one film. One side is then printed and the
sheet is then turned over and printed from the other edge using the same
form. The finished sheet is then cut to produce two complete copies.
Work and tumble - a method of printing where pages are again
imposed together. The sheet is then printed on one side with the sheet
being turned or tumbled from front to rear to print the opposite side.
Wove - a finely textured paper without visible wire marks.
WYSIWYG What-you-see-is-what-you-get (pronounced "wizzeewig")
- used to describe systems that preview full pages on the screen with text
and graphics. The term can however be a little misleading due to difference
in the resolution of the computer screen and that of the page printer.
X-height - the height of a letter excluding the ascenders and
descenders; eg 'x', which is also height of the main body.
Xerography - a photocopying/printing process in which the image is formed
using the electrostatic charge principle. The toner
replaces ink and can be dry or liquid. Once formed,
the image is sealed by heat. Most page printers currently
use this method of printing.
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